Information Hotline Available
The Foundation houses a multilingual Call Center which serves as a hub and trusted source of information for many student and community service programs. Through in-bound hotline services, outbound calling campaigns, and public phone surveys, agents provide disadvantaged and low-income communities with access to updated information regarding statewide programs, services, laws and regulations, and more.
Targeted Social Media and Online Presence
Through online audience research, we help partner organizations better understand their audience and craft an online presence that resonates with individuals in disadvantaged and low-income communities. The communications team provides social media support, including the execution of highly-targeted paid campaigns and organic content creation, and website development services to help partners reach unique audiences across California.
Culturally Sensitive Outreach Materials
We support our partners through the creation and design of culturally sensitive and multilingual outreach materials, including brochures, one-pagers, tear-offs, mailers, FAQs, and more. Our in-house communications team has produced and distributed thousands of outreach materials to disadvantaged and low-income students and community members throughout the state.
Peer to Peer Outreach
Trusted recommendations come from people we know. Ambassador Programs train community college students to serve as advocates on campus and in their surrounding communities, educating peers, faculty, staff, and the community about programs and available resources they can access. Each program is customized to support a partner’s unique needs, enhancing their ability to effectively reach identified audiences with outreach activities including hosting events, tabling at student gatherings, classroom presentations, collaborating with student clubs and organizations, relationship building with community-based organizations, and more. Current ambassador programs have shifted to entirely digital outreach with quantifiable metrics and goals, and future cohorts will likely employ both digital and in-person outreach strategies for comprehensive reach (as State guidelines allow).
The Foundation’s outreach team directly engages with students and community members by attending and representing partner organizations at a variety of events including community festivals and gatherings, health and wellness fairs, systemwide conferences, college open houses, and more.