Lindsay McHugh is the Director of Communications and Marketing Services at FoundationCCC.
Lindsay is a dynamic leader who helms a team dedicated to delivering compelling statewide communications and marketing initiatives for our programs and external clients such as the Chancellor’s Office. Her expertise primarily focuses on enhancing the capacity of her team, ensuring that all marketing and communications endeavors are innovative, effective, and aligned with organizational goals.
- Managed the content creation, design strategy, and developmental phases of FoundationCCC’s redesigned website.
- Through collaboration with the Chancellor’s Office, ushered in growth opportunities, continually amplifying and refining FoundationCCC’s contributions to system-wide marketing and communications support.
Prior to joining FoundationCCC, Lindsay built an impressive portfolio as an Advertising Account Manager at RSE. There, she handled multimillion-dollar campaigns, ensuring top-notch delivery from the ideation stage right through to execution. Her expertise encompassed a variety of mediums, including TV, radio, digital, outdoor, print, and social media. One of her significant accomplishments includes the development and transformation of campaigns for the California Community Colleges, notably the ‘I Can Afford College’ and ‘Associate Degree for Transfer’ campaigns, which later evolved into the ‘I Can Go To College’ campaign. Her insights into the world of media buying were further sharpened during her tenure as a Media Buyer at a renowned advertising agency.
Lindsay is a proud alumna of California State University, Chico, where she earned a B.A. in organizational communications. Her commitment to the realm of marketing is further underscored by a minor in marketing, which provided her a nuanced understanding of market dynamics and consumer behavior.
Areas of Expertise
- Project Management
- Strategic Communications
- Stakeholder Engagement
- Client Collaboration